Gary Olsen's Confidential Client Page 10

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Welcome to Gary Olsen's Confidential Client Page. This page provides my clients with an opportunity to view their works in process.  It's advisable to bookmark this page for easy navigation back to it. If you are visiting a work in process, refresh your page on repeat visits so you're not viewing a page cached in your memory.

Here's the outdoor sign with my suggested composition. I redrew the Kat and emphasized the perked ear. My further recommendation is not to reduce the size of the paw print on the letter A.  It is perfect at that size. Smaller, even slight, it loses critical impact. Also, note the extension at the top of the board. I'm in conference with Greg Malm on this concept, and we still have to iron out some technical issues. So, consider this still a work in process.

This first logo is evokes all of the best of the old logo but with a new font. The following are variations on this font. The smiling Kat face, cheshire like, is all that's necessary in my concept. This allows for the highly recognizable face to be more visible and display with more visual impact.

In this version, the letters are a fire red gradation, and the tag line is more forceful. The entire logo seems to generate heat.

Here's a variation on the logo which could work on the back of a car jacket.

And here's my billboard concept.

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